Michael Pan Sin

SVP Digital Innovation

Michael oversees the organisation's broad marketing initiatives, including branding, digital marketing, digital innovation, and exponential technologies such as Artificial Intelligence, Machine Learning, FinTech, IoT, and Blockchain. With more than 16 years of experience in digital strategies, he coordinates business development frameworks which have been deployed locally and internationally to retain and liaise with clients in various industries. As an avid consumer of all things digital and a business-minded technologist, he has successfully developed business strategies in competitive multi-channel environments and implemented custom campaigns locally and regionally for public and private companies, some of which are MNCs.