• TDCX Group Invests in TalentPop to Catalyze CX Innovation for SMB and DTC Brands in North America
• Strategic Move Accelerates AI-Enabled, On-Demand CX Solutions for Fast-Growing Brands
• Strengthens TDCX Group’s Position in the High-Growth U.S. SMB and DTC Market

Singapore, September 3, 2025 — TDCX Group, a leading global digital customer experience (CX) solutions firm, today announced a strategic investment in TalentPop, a California-based customer service management company serving more than 700 small and medium-sized businesses (SMBs), primarily in the high-velocity direct-to-consumer (DTC) e-commerce space.

This strategic investment marks a cornerstone in the TDCX Group’s broader strategy to democratize access to high-quality, tech-enabled CX solutions. The move enables the group to bring enterprise-grade capabilities – previously reserved for Fortune 500 firms – to the underserved yet fast-expanding SMB segment. With the global customer experience management (CXM) market expected to reach US$48 billion by 2032¹, led by strong growth in North America, this represents a significant growth trajectory for TDCX Group.

TalentPop, now in hypergrowth mode, stands to gain from TDCX Group’s operational scale, AI innovation, and global delivery infrastructure. The partnership unlocks new possibilities to automate and enhance customer engagement while preserving the human touch – key to SMB success in today’s experience-driven economy.

Mr. Laurent Junique, CEO and Founder of the TDCX Group, said, “As SMBs and DTC brands scale faster and compete globally, they need CX partners who match their agility and ambition. With TalentPop, we gain a proven SMB-focused model and an energized team already delivering results. Combined with our AI-driven tools, multilingual support, and process excellence, we aim to be a catalyst for growth, offering plug-and-play CX that is as dynamic as the businesses we serve.”

Founded in 2020, TalentPop has become a category leader in customer service for high-growth online brands, offering flexible, high-quality agent support that’s built for scale. TDCX’s investment gives TalentPop access to enhanced automation capabilities, CX analytics, and deeper AI integration, positioning the company to serve an even broader base of fast-growing clients in the U.S. and beyond. Global investment bank Canaccord Genuity served as the exclusive advisor to TalentPop throughout the process.

Mr. Arman Taheri, Co-Founder, TalentPop, said, “We've always been driven by a mission to help fast-growing brands elevate their customer experience through a combination of world-class talent and cutting-edge technology. With TDCX’s global reach, innovation-led mindset, and people-first culture, we’re now even better equipped to scale our impact. Together, we look forward to empowering SMBs worldwide to grow stronger, faster, and smarter through agile, high-quality support.”

Mr. Ashkan Taheri, Co-Founder, TalentPop, said, “TalentPop has established itself as a category leader in the SMBs space, specializing in the e-commerce sector. With our new partnership with TDCX, we are aligned on our vision to expand our scope of services and deliver a best-in-class CX, AI, and human enablement solution to this underserved segment."

Investment into TalentPop strengthens TDCX Group’s U.S. presence 

This investment also supports the TDCX Group’s ambition to strengthen its U.S. presence and enhance its ability to serve clients across all stages of growth. With the recent addition of Open Access BPO, SUPA and now TalentPop, the group is building a next-generation ecosystem of specialized firms under one umbrella, with each delivering localized, agile, and AI-powered CX solutions.

Mr. Junique said, “As the path to automation accelerates, TDCX Group continues to drive transformation across the customer experience landscape, serving as a growth partner for both global enterprises and emerging DTC challengers alike. With the strategic alignment of our portfolio, we’ve created a powerful flywheel of complementary capabilities, from digital CX solutions to flexible outsourcing models and AI-enabled service delivery. This integrated approach enables us to solve increasingly complex client challenges while unlocking greater efficiency, speed, and value at scale.”

With its curated portfolio of synergistic companies, TDCX Group now operates a flywheel model of complementary capabilities:

• TDCX delivers robust, enterprise-grade CX solutions for Fortune 500 companies;
• Open Access BPO provides agile, high-touch CX for mid-market businesses and Fortune 500 firms;
• TalentPop serves the hypergrowth DTC and SMB segment with on-demand, scalable CX; and
• Chemin powers this ecosystem with cutting-edge AI enablement services, accelerating automation and intelligent CX delivery across the board.

Together, these entities form an integrated CX platform, designed to meet every stage of business growth from startup to global scale, and with technology, talent, and agility at its core.

¹Source: Customer Experience Management Market, SNS Insider

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About TDCX 
Singapore-headquartered TDCX is a leading global customer experience solutions firm that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. 

For more information, please visit www.tdcx.com.

About TalentPop
TalentPop is a leading customer service management agency based in California that partners with more than 700 fast-growing brands. With deep expertise in the e-commerce sector, TalentPop helps businesses transform their customer support operations by turning what was once a cost center into a revenue-generating channel. The company provides end-to-end support to build, manage, and optimize customer service teams, delivering reliable, high-quality talent solutions that brands can trust.