What is the story behind TDCX’s new brand identity that was announced in 2025?

TDCX unveiled a refreshed brand identity and a new tagline “Enable the Future” in conjunction with its 30th anniversary. The updated branding reflects the company’s evolution into a strategic orchestrator of growth, combining AI, customer experience, and human expertise to deliver intelligence-led outcomes for clients.

Why does TDCX believe the global outsourcing industry is entering a “supercycle”?

TDCX sees a supercycle emerging due to converging factors: rapid AI adoption, accelerated digital transformation, tight global labor markets, and increasing regulatory and trust requirements. These shifts are pushing companies to seek specialized partners that can blend technology, data, and human intelligence — roles that TDCX is well-positioned to fulfill.

How does TDCX’s new brand reflect its role in helping companies navigate digital transformation?

The refreshed visual identity — including the Future Path symbol extending from the “T” — represents TDCX’s role as a trusted guide helping brands move forward with clarity and confidence. It underscores the company’s commitment to integrating AI, analytics, and human capability to support clients through rapid technological change.

What new capabilities is TDCX offering as part of its transformation?

TDCX has expanded its three core engines — Enterprise CX, Digital Sales & Marketing, and Trust & Safety — with embedded AI tools, advanced analytics, and agile operating models. These enhancements enable the company to deliver higher-value, intelligence-led outcomes beyond traditional outsourcing.