Digital Advertising

Innovative CX partnership that led to high-jump revenue & customer loyalty

Our challenge

A global technology leader that specialises in Internet-related services and products was looking for a strategic CX partner to launch sales and account advertising platforms and support their growing campaign in Southeast Asian markets.

We delivered

To achieve sales excellence, we hired and trained CX specialists with outstanding sales and digital advertising background. We developed a high-effective sales training framework from scratch for the team to execute the eight-steps sales process. We also organised a robust team structure that incorporated its own particular mix of dynamics and goals to provide full-scale productivity and visibility to boost sales. As a result, the team had the highest productivity globally that translated into the lowest operating expenditure (OPEX) for two consecutive years. We achieve +16% in year over year (YoY) in revenue sustainability from high potential customers across markets. 31% of accounts were migrated to higher segmentation after implementing intelligent strategies shared by the team. The team was also named the Best Global Vendor in 2015, 2017, and 2018.

YoY revenue sustainability from high potential clients across the markets
accounts migrated to higher segmentation
Awarded the Best Global Vendor
in 2015, 2017 & 2018
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