CX Innovations That Move Automotives ForwardCX Innovations That Move Automotives Forward
CX Innovations That
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Cutting-edge tech meets human brilliance at TDCX to transform CX into your secret weapon reshaping markets, leading industries, and driving powerful results.
Cutting-edge tech meets human brilliance at TDCX to transform CX into your secret weapon reshaping markets, leading industries, and driving powerful results.
FEATURED INSIGHTS
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μ¦κ°•ν˜•Β·μ μ‘ν˜•Β·μ—μ΄μ „νŠΈν˜• CX: 2025λ…„ μ΄ν›„μ˜ κ΅ν›ˆ
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TDCX λ―ΈμŠ€ν„°λ¦¬ μ‡Όν•‘: AI와 μƒμ„±ν˜• 챗봇 열풍 이후, CXλŠ” μ–΄λ–»κ²Œ λ‹¬λΌμ‘ŒλŠ”κ°€?
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μ§„μ •μ„±Β·μ±…μž„μ„±Β·μžλ™ν™”: 2025λ…„ 이후 CXμ—μ„œμ˜ 신뒰와 μ•ˆμ „
INDUSTRIES WE SERVE
Automotive and Mobility

AI 기반 고객 κ²½ν—˜(CX) μ†”λ£¨μ…˜μœΌλ‘œ λ§€λ„λŸ¬μš΄ κ²½ν—˜μ„ μ œκ³΅ν•©λ‹ˆλ‹€. μ°¨λŸ‰ 기술 μ•ˆλ‚΄λΆ€ν„° μ—°λ£Œ 판맀 지원, 곡급망 μ΅œμ ν™”, μ •ν™•ν•œ μ°¨λŸ‰ 운영 κ΄€λ¦¬κΉŒμ§€β€”μ‚¬μš©μžμ˜ 여정을 λ”μš± 쉽고 νŽΈλ¦¬ν•˜κ²Œ λ§Œλ“­λ‹ˆλ‹€.

Β 

CX둜 μ„±μž₯에 속도λ₯Ό λ”ν•˜μ„Έμš”

Digital Advertising

μ•„μ›ƒμ†Œμ‹± μ„ΈμΌμ¦ˆλ‘œ 캠페인 μ„±κ³Όλ₯Ό κ·ΉλŒ€ν™”ν•©λ‹ˆλ‹€. λͺ¨λ“  ν”Œλž«νΌμ—μ„œ κ΄‘κ³  νš¨μœ¨μ„ 높이고, λ§žμΆ€ν˜• λ§ˆμΌ€νŒ…μœΌλ‘œ λ‹¨μˆœν•œ λ…ΈμΆœμ„ 였래 μ§€μ†λ˜λŠ” κ΄€κ³„λ‘œ λ°”κΏ‰λ‹ˆλ‹€.

ROI의 μƒˆλ‘œμš΄ 기쀀을 μ œμ‹œν•©λ‹ˆλ‹€.

E-Commerce and Retail

μƒν’ˆ λ°œκ²¬μ„ 더 즐겁게 ν•˜κ³ , ꡬ맀 μ „ν™˜μ„ 이끌며, λΈŒλžœλ“œ 좩성도λ₯Ό λ†’μž…λ‹ˆλ‹€. μ˜΄λ‹ˆμ±„λ„ 고객 μ„œλΉ„μŠ€λ‘œ 클릭과 μž₯λ°”κ΅¬λ‹ˆ, 결제 μˆœκ°„μ„ νŠΉλ³„ν•œ κ²½ν—˜μœΌλ‘œ λ§Œλ“­λ‹ˆλ‹€.

클릭을 고객으둜 λ³€ν™”μ‹œμΌœ λ³΄μ„Έμš”.

FinTech and Banking, Financial Services, and Insurance (BFSI)

λ””μ§€ν„Έ 금육 μ‹œλŒ€μ— μ•ˆμ „ν•˜κ³  μ‹ λ’°ν•  수 μžˆλŠ” 거래 κ²½ν—˜μ„ μ œκ³΅ν•©λ‹ˆλ‹€. 사기 방지와 규제 μ€€μˆ˜λ₯Ό κ°•ν™”ν•˜κ³  UXλ₯Ό μ΅œμ ν™”ν•©λ‹ˆλ‹€.

λͺ¨λ“  μˆœκ°„, κΈˆμœ΅μ— μ‹ λ’°λ₯Ό λ”ν•©λ‹ˆλ‹€.

Gaming and Entertainment

μ—”λ“œνˆ¬μ—”λ“œ BPO μ„œλΉ„μŠ€λ‘œ 긍정적인 μ†Œν†΅μ„ λ§Œλ“€κ³  λͺ°μž…ν˜• κ²½ν—˜μ„ μ œκ³΅ν•©λ‹ˆλ‹€. ν”Œλ ˆμ΄μ–΄ 지원, μ½˜ν…μΈ  λͺ¨λ‹ˆν„°λ§, 사기 예방, e슀포츠 운영, 슀트리밍 μ΅œμ ν™”κΉŒμ§€ μ™„λ²½ν•˜κ²Œ μ§€μ›ν•©λ‹ˆλ‹€.

μ‚¬μš©μžλ₯Ό μ‚¬λ‘œμž‘κ³  ν”Œλ ˆμ΄μ–΄ κ²½ν—˜μ„ λ†’μ—¬λ³΄μ„Έμš”

HealthTech

AI와 GenAI κΈ°μˆ μ„ ν™œμš©ν•œ μ •λ°€ν•œ 고객 κ²½ν—˜κ³Ό μ‚¬λžŒμ˜ λ”°λœ»ν•œ 곡감을 κ²°ν•©ν•˜μ—¬, 더 쉽고 λΉ λ₯΄λ©° 높은 ν’ˆμ§ˆμ˜ 의료 μ„œλΉ„μŠ€λ₯Ό κ°€λŠ₯ν•˜κ²Œ ν•©λ‹ˆλ‹€.

곡감 μΌ€μ–΄λ₯Ό 더 λΉ λ₯΄κ³  λ„“κ²Œ μ „ν•΄λ³΄μ„Έμš”.

Technology

AI 기반 CX μ†”λ£¨μ…˜κ³Ό μžλ™ν™” 도ꡬ, 기술 지원 μ•„μ›ƒμ†Œμ‹±μœΌλ‘œ λ””μ§€ν„Έ λ„€μ΄ν‹°λΈŒ 고객의 κΈ°λŒ€λ₯Ό μΆ©μ‘±ν•©λ‹ˆλ‹€. 고객 여정을 μ΅œμ ν™”ν•˜κ³  μ œν’ˆ 채택 속도λ₯Ό λ†’μž…λ‹ˆλ‹€.

λ””μ§€ν„Έ κ²½ν—˜μ„ μ°¨λ³„ν™”ν•˜μ„Έμš”.

Travel and Hospitality

고객의 λ‹ˆμ¦ˆλ₯Ό 미리 νŒŒμ•…ν•˜κ³ , μœ„κΈ°λ₯Ό 기회둜 λ°”κΏ‰λ‹ˆλ‹€. μ–΄λ””μ„œλ“  μžŠμ§€ λͺ»ν•  μ—¬ν–‰ κ²½ν—˜μ„ λ§Œλ“€μ–΄λƒ…λ‹ˆλ‹€.

고객의 여정을 νŠΉλ³„ν•œ ν•­ν•΄λ‘œ λ§Œλ“€μ–΄λ³΄μ„Έμš”

μ‚¬λžŒμ˜ μ—­λŸ‰κ³Ό AI의 νž˜μ„ κ²°ν•©ν•΄ λΉ„μ¦ˆλ‹ˆμŠ€ ν˜μ‹ μ„ μ™„μ„±ν•©λ‹ˆλ‹€.

운영 λΉ„νš¨μœ¨, λ””μ§€ν„Έ ν˜Όλž€, 고객 μ΄νƒˆ,
μ •μ²΄λœ μ„±μž₯ λ“± κΈ°μ—…μ˜ 과제λ₯Ό ν•΄κ²°ν•˜κ³ ,
μ‚°μ—… 리더십과 μ‹œμž₯ μ„±κ³Όλ₯Ό μ΄λŒμ–΄λƒ…λ‹ˆλ‹€.

κ²½ν—˜μ΄ λ§Œλ“œλŠ” 고객 좩성도

고객 μ„œλΉ„μŠ€ μ»¨μ„€νŒ…μ„ 톡해 λΈŒλžœλ“œμ˜ κ°€μΉ˜λ₯Ό 높이고, 지속적인 μ„±μž₯을 λ§Œλ“€μ–΄κ°‘λ‹ˆλ‹€.

AI 기반 λ””μ§€ν„Έ μ „ν™˜
데이터 μΈμ‚¬μ΄νŠΈμ™€ AI CX, μžλ™ν™” 툴둜
λΉ λ₯Έ μ˜μ‚¬κ²°μ •κ³Ό μŠ€λ§ˆνŠΈν•œ μš΄μ˜μ„ μ œκ³΅ν•©λ‹ˆλ‹€.

Β 

λΉ„μ¦ˆλ‹ˆμŠ€ 연속성 & λ―Όμ²©ν•œ 운영

고객 지원 μ•„μ›ƒμ†Œμ‹±μ„ 톡해
μ‹œμž₯ λ³€ν™” λŒ€μ‘, 리슀크 관리, 운영 μ•ˆμ •μ„±μ„ λ™μ‹œμ— μ‹€ν˜„ν•©λ‹ˆλ‹€.

μ „λ¬Έκ°€κ°€ μ΄λ„λŠ” μ‚°μ—… μ†”λ£¨μ…˜

업계 νŠΉμ„±μ— 맞좘 CX μ „λž΅μœΌλ‘œ
μ‹œμž₯ 변화와 μ‹ κΈ°μˆ  λ„μž…, 그리고 λ†’μ•„μ§€λŠ” 고객 κΈ°λŒ€μΉ˜μ— μœ μ—°ν•˜κ²Œ λŒ€μ‘ν•©λ‹ˆλ‹€.

λˆˆμ— λ³΄μ΄λŠ” μ„±κ³Ό κ°€μΉ˜

CX μ„±κ³Όλ₯Ό 투λͺ…ν•˜κ²Œ 뢄석해
μƒˆλ‘œμš΄ 맀좜 기회λ₯Ό μ—΄κ³ , λΉ„μš© νš¨μœ¨μ„ 높이며, λΉ„μ¦ˆλ‹ˆμŠ€ λͺ©ν‘œ 달성을 μ•žλ‹ΉκΉλ‹ˆλ‹€.

μ‚¬λžŒ μ€‘μ‹¬μ˜ ν˜μ‹ 

지속적인 ꡐ윑, 데이터 기반 μ½”μΉ­, AI둜 κ°•ν™”λœ ν•™μŠ΅μ„ 톡해 항상 λ›°μ–΄λ‚œ μ„œλΉ„μŠ€λ₯Ό μ œκ³΅ν•©λ‹ˆλ‹€.

신뒰와 쀀법 경영

NIST, PCI DSS, EU GDPR, HIPAA 기쀀을 μ€€μˆ˜ν•œ CX κ΄€λ¦¬λ‘œ λΈŒλžœλ“œ ν‰νŒμ„ κ°•ν™”ν•˜κ³  고객 μ‹ λ’°λ₯Ό μ§€μΌœλ“œλ¦½λ‹ˆλ‹€.

FREQUENTLY ASKED QUESTIONS (FAQS)
What challenges do automotive and mobility brands face in providing technical customer support for today’s technology-powered vehicles?
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Brands must deliver expert technical support for increasingly complex, technology-powered vehicles that integrate software, connectivity, and digital services. These include omnichannel processes for onboarding customers and ensuring high service quality for diagnostics, over-the-air updates, and rapid escalation. Discover how TDCX’s CX solutions can streamline customer support for automotive and mobility companies.
How can inside sales help digital advertising platforms increase campaign sales and reduce customer acquisition costs?
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Inside sales teams can use omnichannel, data-driven sourcing and expert screening to target and qualify advertisers more efficiently. By streamlining onboarding and improving lead assessment, digital ad platforms can hire and ramp sales talent faster, lower acquisition costs, and boost conversions. See how TDCX's sales outsourcing supports digital advertising and social platforms worldwide.
What strategies can businesses use to implement and optimize a seamless omnichannel customer journey in e-commerce and retail?
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Retailers should map each customer touchpoint, such as product discovery, purchase, payment, delivery, and aftersales service, then standardize the supporting processes and service quality across all channels to ensure a consistent customer experience. See how TDCX's AI-powered CX solutions for e-commerce and retail enable seamless omnichannel customer journeys.
Why is GenAI for CX beneficial for FinTech, banking, financial services, and insurance (BFSI)?
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AI, generative (GenAI), and agentive AI can help BFSI enterprises automate routine service inquiries, optimize omnichannel interactions, streamline onboarding and compliance processes for new customers, and improve fraud detection and prevention. Find out how TDCX enables FinTech brands and BFSI companies to gain ROI from their AI investments.
How does robust trust and safety operations affect player support, retention, engagement, and community growth in gaming?
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Robust trust and safety operations in gaming combine omnichannel player support, proactive content moderation, and rapid assessment of risks to protect communities, drive retention, and optimize service quality. See how TDCX's CX solutions for gaming and entertainment help brands safeguard and grow their communities.
What role does agentive AI play in improving patient support, enhancing healthcare experiences, and streamlining operational processes for HealthTech providers?
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Agentive AI enables HealthTech providers to optimize patient journeys by automating onboarding, assessment, and ongoing support across omnichannel touchpoints, such as telehealth, appointment scheduling, case management, and even remote patient monitoring. Learn more about TDCX's CX consultancy and human-led, AI-powered CX solutions for healthcare and HealthTech companies.
How does improving the digital customer experience help technology companies reduce churn, support complex products, and differentiate in a competitive market?
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Technology companies need to make customer onboarding effortless, provide up-to-date product guidance, and deliver fast, expert omnichannel support for troubleshooting and upgrades. Investing in CX analytics, robust self-service tools, multilingual support, and proactive education helps users adopt new features in their products easily. See how TDCX's CX consultancy and solutions enable tech brands to optimize CX for market leadership.
How do fraud detection and prevention capabilities enhance customer trust for travel and hospitality brands?
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Fraud detection and prevention capabilities help build customer trust by identifying and stopping suspicious transactions or activities before they affect bookings, payments, or loyalty accounts. With expert-led, AI-driven assessment and screening at every digital and omnichannel touchpoint, brands can minimize losses, protect customers, and ensure a reliable experience, from onboarding to checkout. See how TDCX enables travel and hospitality brands to deliver first-class customer service and omnichannel support.
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